Meet The World Here! Hangzhou Grand Convention and Exhibition Center officially launched its exclusive IP mascots today, debuting in two distinct forms: the "Friendly Form · Hang Dazhan" and the "Cute Form · Hang Xiaobao," which highlights the professional stature of the exhibition platform while conveying the city's unique warmth and approachability, injecting fresh vitality into the venue positioning as a "customer-friendly venue".

Two-Form Debut: Professionalism and Cuteness in Tandem

Friendly Form

Hang Dazhan: Reliability with a Gentle Touch

“Hang” anchors the name in the local region (referring to Hangzhou), while “Dazhan” suggests grand prospects or large-scale exhibitions. This form is tailored for formal occasions like opening ceremonies and guest receptions. Topped by the outline of Jiangnan’s mountains and a fringe that reflects the lake water, it is pure white, sleek, and clean, presenting a stable presence imbued with gentle warmth and approachability.

Cute Form

Hang Xiaobao: So soft and adorable that you just want to snuggle it to bits.

Inspired by Hangzhou Xiaolongbao, "Xiaobao" homophonically suggests "all-encompassing" and implies a service promise of "guaranteed satisfaction." Its round, plump body features pleated-top patterns, rosy cheeks, and starry eyes, radiating softness and healing comfort. Its catchphrase, "Bao de!" ("Consider it done!"), conveys utmost sincerity.

Design Highlights: Cuteness with Substance

Cute form: Hang Xiaobao's rotund physique exudes innate approachability, while Hang Dazhan's smooth contours showcase refined texture, both ensuring high visual recognition.

Meaning charm: Deeply anchored in Hangzhou's culture and the exhibition values of "convergence and inclusivity," they effectively communicate a message of friendliness.

Engaging interaction: A balance of gentle behaviors and playful gestures fosters emotional connection and a comforting, approachable persona.

Future Prospects: Diverse Applications on the Horizon

Online engagement: Scenario-based emoji packs and multi-size mobile phone wallpapers will be available for easy daily use and sharing.

Scene visuals: Holiday-limited editions and venue signage will be gradually implemented to enhance the exhibition-visiting experience.

Offline engagement activities: Inflatable figures and life-size mascot costumes will appear in the venue to provide interactive photo opportunities.

Peripheral cultural and creative products: Products like blind boxes, plush toys, and cushions are currently in development to meet both collection and practical needs.

Follow the official WeChat account of Hangzhou Grand Convention and Exhibition Center for the latest updates on emoji downloads, offline engagement activities, and merchandise pre-sales. Let the mascots spread their friendly message with adorable charm, accompanying everyone on a fantastic journey through exhibitions!

Stay tuned for more mascot-related updates!